Overview
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Table of contents (6 chapters)
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Front Matter
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Back Matter
Keywords
Bibliographic Information
Book Title: Strategisches Marketing
Book Subtitle: Führungskonzept und Promoter des Reengineering
Authors: Christoph Ph. Schließmann
DOI: https://doi.org/10.1007/978-3-322-91316-6
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1995
Softcover ISBN: 978-3-322-91317-3Published: 02 June 2012
eBook ISBN: 978-3-322-91316-6Published: 01 July 2013
Edition Number: 1
Number of Pages: 160
Number of Illustrations: 214 b/w illustrations
Topics: Business and Management, general