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Internationale Marktbearbeitung

Erfolgreiche Strategien für Konsumgüterhersteller

  • Book
  • © 1994

Overview

Authors:
  1. Thomas Jenner
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Part of the book series: neue betriebswirtschaftliche forschung (nbf) (NBF, volume 8)

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Table of contents (6 chapters)

  1. Front Matter

    Pages I-XIII
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  2. Einleitung

    • Thomas Jenner
    Pages 1-2

  3. Grundlegung

    • Thomas Jenner
    Pages 3-35

  4. Strategische Entscheidungsfelder im internationalen Marketing

    • Thomas Jenner
    Pages 36-84

  5. Situative internationale Marktbearbeitungsstrategien

    • Thomas Jenner
    Pages 85-180

  6. Anlage und Ergebnisse der empirischen Studie

    • Thomas Jenner
    Pages 181-271

  7. Fazit

    • Thomas Jenner
    Pages 272-275

  8. Back Matter

    Pages 276-326
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Keywords

Bibliographic Information

  • Book Title: Internationale Marktbearbeitung

  • Book Subtitle: Erfolgreiche Strategien für Konsumgüterhersteller

  • Authors: Thomas Jenner

  • Series Title: neue betriebswirtschaftliche forschung (nbf)

  • DOI: https://doi.org/10.1007/978-3-322-91298-5

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 1994

  • Softcover ISBN: 978-3-409-13634-1Published: 01 August 1994

  • eBook ISBN: 978-3-322-91298-5Published: 09 March 2013

  • Series ISSN: 0175-8802

  • Series E-ISSN: 2945-8129

  • Edition Number: 1

  • Number of Pages: XIII, 324

  • Number of Illustrations: 16 b/w illustrations

  • Topics: Business and Management, general

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