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  • © 1995

Tonträgermarketing

Marktdynamik und Anpassungsmanagement

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Table of contents (5 chapters)

  1. Front Matter

    Pages I-XVI
  2. Einleitung

    • Michael Conen
    Pages 1-10
  3. Umsetzung des Segmentierungskonzepts

    • Michael Conen
    Pages 145-218
  4. Back Matter

    Pages 256-275

Bibliographic Information

  • Book Title: Tonträgermarketing

  • Book Subtitle: Marktdynamik und Anpassungsmanagement

  • Authors: Michael Conen

  • DOI: https://doi.org/10.1007/978-3-322-90246-7

  • Publisher: Deutscher Universitätsverlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Deutscher Universitäts-Verlag GmbH, Wiesbaden 1995

  • Softcover ISBN: 978-3-8244-0258-8Published: 28 July 1995

  • eBook ISBN: 978-3-322-90246-7Published: 08 March 2013

  • Edition Number: 1

  • Number of Pages: XVI, 276

  • Number of Illustrations: 33 b/w illustrations

  • Topics: Business and Management, general

Buy it now

Buying options

eBook USD 49.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 49.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access