Authors:
- Kundenzufriedenheit in Hotelunternehmungen
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Table of contents (4 chapters)
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Front Matter
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Back Matter
Authors and Affiliations
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Gerhard-Mercator-Universität-GH Duisburg, Deutschland
Klaus Barth
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Fachhochschule Worms, Deutschland
Hans-Joachim Theis
About the authors
Prof. Dr. Hans-Joachim Theis lehrt am Fachbereich Betriebswirtschaft/Handel
Bibliographic Information
Book Title: Hotel-Marketing
Book Subtitle: Strategien — Marketing-Mix — Planung — Kontrolle
Authors: Klaus Barth, Hans-Joachim Theis
DOI: https://doi.org/10.1007/978-3-322-89936-1
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1998
Softcover ISBN: 978-3-409-23681-2Published: 29 October 1998
eBook ISBN: 978-3-322-89936-1Published: 29 July 2013
Edition Number: 2
Number of Pages: XXIII, 360
Topics: Marketing