Authors:
Buy it now
Buying options
Tax calculation will be finalised at checkout
Other ways to access
This is a preview of subscription content, log in via an institution to check for access.
Table of contents (4 chapters)
-
Front Matter
-
Back Matter
Authors and Affiliations
-
Universität Duisburg, Deutschland
Klaus Barth
-
Philipps-Universität Marburg, Deutschland
Sabine Benden
-
Marburg, Deutschland
Hans-Joachim Theis
Bibliographic Information
Book Title: Hotel-Marketing
Book Subtitle: Strategien, Marketing-Mix, Planung, Kontrolle
Authors: Klaus Barth, Sabine Benden, Hans-Joachim Theis
DOI: https://doi.org/10.1007/978-3-322-89679-7
Publisher: Gabler Verlag Wiesbaden
-
eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1994
Softcover ISBN: 978-3-409-13681-5Published: 01 January 1994
eBook ISBN: 978-3-322-89679-7Published: 02 July 2013
Edition Number: 1
Number of Pages: XX, 304
Topics: Business and Management, general