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  • Book
  • © 1989

Dienstleistungs-Marketing

Banken und Versicherungen. Freie Berufe. Handel und Transport

Authors:

  1. Wolfgang Hilke

    1. Betriebswirtschaftlichen Seminars, Albert-Ludwigs-Universität, Freiburg i. Br., Deutschland

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  2. Ludwig Trippen

    1. Westdeutschen Landesbank Girozentrale, Münster, Deutschland

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  3. Wolfgang Peiner

    1. Gothaer Lebensversicherung a. G., Göttingen, Deutschland
      Gothaer Allgemeine Versicherung AG, Göttingen, Deutschland

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  4. Stetan A. Köhler

    1. Degussa AG, Frankfurt a. M., Deutschland

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Part of the book series: Schriften zur Unternehmensführung (SZU)

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Table of contents (5 chapters)

  1. Front Matter

    Pages i-3
    PDF

  5. Werbung oder Werbeverbot für Rechtsanwälte und Steuerberater?

    • Stefan A. Köhler, Wolfgang Hilke
    Pages 79-102

  6. Fragen und Antworten zu den Aufsätzen

    • Wolfgang Hilke, Ludwig Trippen, Wolfgang Peiner, Stefan A. Köhler
    Pages 103-121

  7. Back Matter

    Pages 123-137
    PDF
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Keywords

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Authors and Affiliations

  • Betriebswirtschaftlichen Seminars, Albert-Ludwigs-Universität, Freiburg i. Br., Deutschland

    Wolfgang Hilke

  • Westdeutschen Landesbank Girozentrale, Münster, Deutschland

    Ludwig Trippen

  • Gothaer Lebensversicherung a. G., Göttingen, Deutschland

    Wolfgang Peiner

  • Gothaer Allgemeine Versicherung AG, Göttingen, Deutschland

    Wolfgang Peiner

  • Degussa AG, Frankfurt a. M., Deutschland

    Stetan A. Köhler

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Bibliographic Information

  • Book Title: Dienstleistungs-Marketing

  • Book Subtitle: Banken und Versicherungen. Freie Berufe. Handel und Transport

  • Authors: Wolfgang Hilke, Ludwig Trippen, Wolfgang Peiner, Stetan A. Köhler

  • Series Title: Schriften zur Unternehmensführung

  • DOI: https://doi.org/10.1007/978-3-322-89516-5

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Fachmedien Wiesbaden 1989

  • Softcover ISBN: 978-3-409-17904-1Published: 01 January 1989

  • eBook ISBN: 978-3-322-89516-5Published: 09 March 2013

  • Edition Number: 1

  • Number of Pages: 133

  • Number of Illustrations: 4 b/w illustrations

  • Topics: Business and Management, general

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Buy it now

eBook USD 49.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 49.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

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