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Table of contents (6 chapters)
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Front Matter
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Back Matter
Bibliographic Information
Book Title: Marktsegmentierung bei Investitionsgütern
Book Subtitle: Analyse und Typologie des industriellen Einkaufsverhaltens als Grundlage der Marketingplanung
Authors: Alois Gröne
Series Title: Unternehmensführung und Marketing
DOI: https://doi.org/10.1007/978-3-322-89262-1
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Dr. Th. Gabler-Verlag · Wiesbaden 1977
Softcover ISBN: 978-3-409-36771-4Published: 01 January 1977
eBook ISBN: 978-3-322-89262-1Published: 08 March 2013
Edition Number: 1
Number of Pages: 208
Topics: Business and Management, general