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Marketing und Gesellschaft

  • Book
  • © 1977

Overview

Editors:
  1. W. F. Fischer-Winkelmann
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  2. Reinhard Rock

    1. Fachbereich Wirtschaftswissenschaft, Gesamthochschule Wuppertal, 56 Wuppertal 1, Deutschland

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Part of the book series: Wirtschaftswissenschaft als Sozialwissenschaft (WS, volume 1)

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Table of contents (13 chapters)

  1. Front Matter

    Pages 1-8
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  5. Marketing und Nicht-Marktökonomik

    1. Marketing und Bedarfsforschung in der Nicht-Marktökonomik

      • Klaus Novy, Karl Georg Zinn
      Pages 227-244

  6. Back Matter

    Pages 245-245
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Keywords

Editors and Affiliations

  • Fachbereich Wirtschaftswissenschaft, Gesamthochschule Wuppertal, 56 Wuppertal 1, Deutschland

    Reinhard Rock

Bibliographic Information

  • Book Title: Marketing und Gesellschaft

  • Editors: W. F. Fischer-Winkelmann, Reinhard Rock

  • Series Title: Wirtschaftswissenschaft als Sozialwissenschaft

  • DOI: https://doi.org/10.1007/978-3-322-88055-0

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Fachmedien Wiesbaden 1977

  • Softcover ISBN: 978-3-409-60981-4Published: 01 January 1977

  • eBook ISBN: 978-3-322-88055-0Published: 08 March 2013

  • Edition Number: 1

  • Number of Pages: 245

  • Topics: Business and Management, general

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