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Table of contents (6 chapters)
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Front Matter
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Back Matter
Bibliographic Information
Book Title: Marketing-Mix-Strategien in Investitionsgütermärkten
Book Subtitle: Entwicklung und Simulation marktstrukturspezifischer Strategien
Authors: Ute Ritzerfeld
Series Title: Unternehmensführung und Marketing
DOI: https://doi.org/10.1007/978-3-322-88047-5
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1993
Softcover ISBN: 978-3-409-13680-8Published: 01 January 1993
eBook ISBN: 978-3-322-88047-5Published: 09 March 2013
Edition Number: 1
Number of Pages: XXVI, 302
Topics: Business and Management, general