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Table of contents (8 chapters)
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Front Matter
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Back Matter
Bibliographic Information
Book Title: Segmentierungsstrategien für den europäischen Markt
Authors: Heike Langner
Series Title: neue betriebswirtschaftliche forschung (nbf)
DOI: https://doi.org/10.1007/978-3-322-87980-6
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1991
Softcover ISBN: 978-3-409-13218-3Published: 01 January 1991
eBook ISBN: 978-3-322-87980-6Published: 09 March 2013
Series ISSN: 0175-8802
Series E-ISSN: 2945-8129
Edition Number: 1
Number of Pages: XIV, 258
Number of Illustrations: 27 b/w illustrations
Topics: Business and Management, general