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  • Book
  • © 1974

Führungsmodelle und Marketingorganisation

Part of the book series: Studienreihe Betrieb und Markt (SBM)

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Table of contents (7 chapters)

  1. Front Matter

    Pages N2-15
  2. Begriffliche Grundlagen

    • Evelyn E. Hecking-Binder
    Pages 17-24
  3. Grundzüge des Führungsprozesses

    • Evelyn E. Hecking-Binder
    Pages 25-47
  4. Führungsmodelle — Anforderungen und Begriff

    • Evelyn E. Hecking-Binder
    Pages 49-63
  5. Zur Systematik der Führungsmodelle

    • Evelyn E. Hecking-Binder
    Pages 65-124
  6. Zur Effizienz von Führungsmodellen

    • Evelyn E. Hecking-Binder
    Pages 125-133
  7. Führungsmodelle und Marketingorganisation

    • Evelyn E. Hecking-Binder
    Pages 135-171
  8. Schlußbetrachtung

    • Evelyn E. Hecking-Binder
    Pages 173-174
  9. Back Matter

    Pages 175-201

Bibliographic Information

  • Book Title: Führungsmodelle und Marketingorganisation

  • Authors: Evelyn E. Hecking-Binder

  • Series Title: Studienreihe Betrieb und Markt

  • DOI: https://doi.org/10.1007/978-3-322-87898-4

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Fachmedien Wiesbaden 1974

  • Softcover ISBN: 978-3-409-36581-9Published: 01 January 1974

  • eBook ISBN: 978-3-322-87898-4Published: 09 March 2013

  • Edition Number: 1

  • Number of Pages: 198

  • Topics: Business and Management, general

Buy it now

Buying options

eBook USD 49.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 64.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access