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Table of contents (16 chapters)
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Front Matter
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Ertrags-Marketing: Philosophie
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Front Matter
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Ertrags-Marketing: Instrumente
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Front Matter
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Back Matter
Bibliographic Information
Book Title: Verkaufserfolge Steuern und Optimieren
Book Subtitle: Das Power-Programm für harte Rechner
Authors: Manfred Müller-Gransee, Rolf Wabner
DOI: https://doi.org/10.1007/978-3-322-87120-6
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 1994
Softcover ISBN: 978-3-409-19622-2Published: 01 April 1994
eBook ISBN: 978-3-322-87120-6Published: 09 April 2013
Edition Number: 1
Number of Pages: 116
Topics: Business and Management, general