Skip to main content
SpringerLink
Log in

Interactive Broadband Media

A Guide for a Successful Take-Off

  • Book
  • © 2002

Overview

Authors:
  1. Nikolaus Mohr
    View author publications

    You can also search for this author in PubMed   Google Scholar

  2. Gerhard P. Thomas
    View author publications

    You can also search for this author in PubMed   Google Scholar

  • Corporate strategies and business models in the new, interactive world of broadband media

Part of the book series: XEdition Accenture (XEAC)

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 39.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (6 chapters)

  1. Front Matter

    Pages I-XIII
    Download chapter PDF

  2. Interactive Broadband Evolution

    • Nikolaus Mohr, Gerhard P. Thomas
    Pages 1-7

  3. “Get & Sell Audience” Basic Mechanics of All Media Business

    • Nikolaus Mohr, Gerhard P. Thomas
    Pages 8-17

  4. Get Audience

    • Nikolaus Mohr, Gerhard P. Thomas
    Pages 18-81

  5. Sell Audience

    • Nikolaus Mohr, Gerhard P. Thomas
    Pages 82-129

  6. Revenue Streams and Future Business Models

    • Nikolaus Mohr, Gerhard P. Thomas
    Pages 130-162

  7. Sources

    • Nikolaus Mohr, Gerhard P. Thomas
    Pages 163-175

  8. Back Matter

    Pages 177-183
    Download chapter PDF
Back to top

Keywords

About this book

Interactive broadband services will change the way people and organizations communicate. The long-term vision is the convergence of hardware (telephone, television and PC) and media formats. This will allow users to access content from media enterprises at all times no matter where they happen to be.

During the roaring Nineties convergence seemed to be just around the corner. But reality has proven that the road to interactive broadband services is long and rocky. Not only the traditional media companies but also start-ups invested billions in the attempt to conquer this attractive new market at an early stage. As a consequence some have gone out of business. This situation leaves all industry players with the question: What is the course of action to be taken today?

This book serves as a guide for companies to explore the path from traditional media to the new world of interactive broadband media. The key challenge is to base indispensable future investments on reliable business models. This book offers a comprehensive set of concepts and strategies for the interactive broadband realm, grounded in attractive service offerings and customer preferences. The authors explain and analyze the interaction of broadband technologies, its processes and the end customers' point of view. At the same time they provide current examples of successful long-term business models. By applying Accenture's tried and tested Get Audience / Sell Audience concept, companies can assess their position in the interactive broadband value chain and optimize their strategies accordingly.

Reviews

"Das Buch bietet eine fundierte Analyse des Markts der Breitbandmedien."
Kress-Report 38/01

About the authors

Dr. Nikolaus Mohr is a Senior Manager for strategic consultancy with the management and technology services company Accenture.
Gerhard P. Thomas is Managing Partner for Media & Entertainment and business transformational engagements at Accenture.

Bibliographic Information

  • Book Title: Interactive Broadband Media

  • Book Subtitle: A Guide for a Successful Take-Off

  • Authors: Nikolaus Mohr, Gerhard P. Thomas

  • Series Title: XEdition Accenture

  • DOI: https://doi.org/10.1007/978-3-322-86867-1

  • Publisher: Vieweg+Teubner Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Friedr. Vieweg & Sohn Verlagsgesellschaft mbH, Braunschweig/Wiesbaden 2002

  • Softcover ISBN: 978-3-322-86869-5Published: 14 June 2012

  • eBook ISBN: 978-3-322-86867-1Published: 29 June 2013

  • Edition Number: 2

  • Number of Pages: XIV, 183

  • Number of Illustrations: 79 b/w illustrations

  • Topics: Computer Applications, Engineering, general

Publish with us

Policies and ethics

Back to top

Search

Navigation