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Table of contents (4 chapters)
Keywords
Bibliographic Information
Book Title: Werbewirkungsanalyse
Authors: Gerold Behrens
Series Title: Schriftenreihe Markt und Marketing
DOI: https://doi.org/10.1007/978-3-322-86418-5
Publisher: VS Verlag für Sozialwissenschaften Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Westdeutscher Verlag GmbH, Opladen 1976
Softcover ISBN: 978-3-531-11346-3Published: 01 January 1976
eBook ISBN: 978-3-322-86418-5Published: 13 March 2013
Edition Number: 1
Number of Pages: 142
Topics: Psychology, general