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  • © 1982

Preismanagement

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Table of contents (14 chapters)

  1. Front Matter

    Pages I-XIX
  2. Einführung in das Preismanagement

    1. Front Matter

      Pages 1-1
    2. Grundlagen des Preismanagements

      • Hermann Simon
      Pages 3-17
    3. Preismanagement im Überblick

      • Hermann Simon
      Pages 18-39
  3. Statisches Preismanagement

    1. Front Matter

      Pages 41-41
  4. Dynamisches Preismanagement

    1. Front Matter

      Pages 181-181
    2. Strategisches Preismanagement

      • Hermann Simon
      Pages 253-329
  5. Spezialprobleme des Preismanagements

    1. Front Matter

      Pages 331-331
    2. Preismanagement und Psychologie

      • Hermann Simon
      Pages 333-360
    3. Preismanagement und Marktsegmentierung

      • Hermann Simon
      Pages 361-390
    4. Vertikales Preismanagement

      • Hermann Simon
      Pages 391-409
    5. Preismanagement im Handel

      • Hermann Simon
      Pages 410-428
    6. Preismanagement für Industriegüter

      • Hermann Simon
      Pages 429-455
  6. Back Matter

    Pages 457-483

Authors and Affiliations

  • Universität Bielefeld, Deutschland

    Hermann Simon

Bibliographic Information

  • Book Title: Preismanagement

  • Authors: Hermann Simon

  • DOI: https://doi.org/10.1007/978-3-322-86129-0

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 1982

  • Softcover ISBN: 978-3-409-69141-3Published: 01 January 1982

  • eBook ISBN: 978-3-322-86129-0Published: 08 March 2013

  • Edition Number: 1

  • Number of Pages: 483

  • Topics: Business and Management, general

Buy it now

Buying options

eBook USD 54.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 69.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access