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  • © 1987

Marketing mit dem PC

Mit 16 BASIC-Programmen für IBM PC und Kompatible

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Table of contents (10 chapters)

  1. Front Matter

    Pages I-XI
  2. ABC-Analyse

    • Ekbert Hering, Ulrich Mühleisen
    Pages 1-17
  3. Stärke-Schwäche-Analyse

    • Ekbert Hering, Ulrich Mühleisen
    Pages 18-42
  4. Erfolgsstruktur-Analyse

    • Ekbert Hering, Ulrich Mühleisen
    Pages 43-63
  5. Portfolio-Analyse

    • Ekbert Hering, Ulrich Mühleisen
    Pages 64-113
  6. Prognose-Verfahren

    • Ekbert Hering, Ulrich Mühleisen
    Pages 114-163
  7. Varianzanalyse

    • Ekbert Hering, Ulrich Mühleisen
    Pages 164-204
  8. Diskriminanzanalyse

    • Ekbert Hering, Ulrich Mühleisen
    Pages 205-221
  9. Kanonische Analyse

    • Ekbert Hering, Ulrich Mühleisen
    Pages 222-248
  10. Faktorenanalyse

    • Ekbert Hering, Ulrich Mühleisen
    Pages 249-270
  11. Clusteranalyse

    • Ekbert Hering, Ulrich Mühleisen
    Pages 271-290
  12. Back Matter

    Pages 291-296

Bibliographic Information

  • Book Title: Marketing mit dem PC

  • Book Subtitle: Mit 16 BASIC-Programmen für IBM PC und Kompatible

  • Authors: Ekbert Hering, Ulrich Mühleisen

  • DOI: https://doi.org/10.1007/978-3-322-85897-9

  • Publisher: Vieweg+Teubner Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Fachmedien Wiesbaden 1987

  • Softcover ISBN: 978-3-528-04521-0Published: 01 January 1987

  • eBook ISBN: 978-3-322-85897-9Published: 08 March 2013

  • Edition Number: 1

  • Number of Pages: XI, 296

  • Number of Illustrations: 20 b/w illustrations

  • Topics: Business and Management, general

Buy it now

Buying options

eBook USD 44.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 59.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access