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Marketing im Bauwesen

Marktorientierte Unternehmensleitung

  • Book
  • © 1979

Overview

Authors:
  1. Karl Kutsch

    1. RWTH, Aachen, Deutschland

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  2. Karl-Heinz Schiffers
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Table of contents (4 chapters)

  1. Front Matter

    Pages 1-6
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  2. Vorbemerkungen

    • K. Kutsch, K.-H. Schiffers
    Pages 7-8

  3. Grundlagen des Marketings im Bauwesen

    • Karl Kutsch, Karl-Heinz Schiffers
    Pages 9-38

  4. Methoden der Marktforschung und Instrumente des Marketings im Bauwesen

    • Karl Kutsch, Karl-Heinz Schiffers
    Pages 39-94

  5. Marketinggerechte Unternehmensleitung

    • Karl Kutsch, Karl-Heinz Schiffers
    Pages 95-129

  6. Back Matter

    Pages 130-144
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Keywords

Authors and Affiliations

  • RWTH, Aachen, Deutschland

    Karl Kutsch

Bibliographic Information

  • Book Title: Marketing im Bauwesen

  • Book Subtitle: Marktorientierte Unternehmensleitung

  • Authors: Karl Kutsch, Karl-Heinz Schiffers

  • DOI: https://doi.org/10.1007/978-3-322-85895-5

  • Publisher: Vieweg+Teubner Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Friedr. Vieweg & Sohn Verlagsgesellschaft mbH, Braunschweig 1979

  • Softcover ISBN: 978-3-528-08890-3Published: 01 January 1979

  • eBook ISBN: 978-3-322-85895-5Published: 08 March 2013

  • Edition Number: 1

  • Number of Pages: 144

  • Topics: Business and Management, general

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