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Table of contents (14 chapters)
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Front Matter
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Back Matter
Bibliographic Information
Book Title: Marketing besser verstehen
Book Subtitle: Basiswissen für Praktiker und Nicht-Spezialisten
Authors: Malte W. Wilkes
DOI: https://doi.org/10.1007/978-3-322-85893-1
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler, Wiesbaden 1981
Softcover ISBN: 978-3-409-96311-4Published: 01 January 1981
eBook ISBN: 978-3-322-85893-1Published: 08 March 2013
Edition Number: 1
Number of Pages: 262
Topics: Business and Management, general