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Fallstudien zum Marketing

Fallbeispiele und Aufgaben für das Marketing-Studium

  • Textbook
  • © 1986

Overview

Authors:
  1. Heribert Meffert
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  2. Manfred Bruhn
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Table of contents (7 chapters)

  1. Front Matter

    Pages 1-8
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  2. Strategisches Marketing

    • Heribert Meffert, Manfred Bruhn
    Pages 9-57

  3. Marktforschung und Marktsegmentierung

    • Heribert Meffert, Manfred Bruhn
    Pages 59-88

  4. Produkt- und Sortimentspolitik

    • Heribert Meffert, Manfred Bruhn
    Pages 89-125

  5. Kommunikationspolitik

    • Heribert Meffert, Manfred Bruhn
    Pages 127-150

  6. Distributionspolitik

    • Heribert Meffert, Manfred Bruhn
    Pages 151-176

  7. Preispolitik

    • Heribert Meffert, Manfred Bruhn
    Pages 177-190

  8. Institutionelle Bereiche des Marketing

    • Heribert Meffert, Manfred Bruhn
    Pages 191-238

  9. Back Matter

    Pages 239-243
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Keywords

Bibliographic Information

  • Book Title: Fallstudien zum Marketing

  • Book Subtitle: Fallbeispiele und Aufgaben für das Marketing-Studium

  • Authors: Heribert Meffert, Manfred Bruhn

  • DOI: https://doi.org/10.1007/978-3-322-85600-5

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler, Wiesbaden 1986

  • Softcover ISBN: 978-3-409-13610-5Published: 01 January 1986

  • eBook ISBN: 978-3-322-85600-5Published: 08 March 2013

  • Edition Number: 1

  • Number of Pages: 243

  • Topics: Business and Management, general

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