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Table of contents (6 chapters)
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Front Matter
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Back Matter
Bibliographic Information
Book Title: Erfolgsbedingungen der Kommunikation im Direct-Marketing
Authors: Heinz Dallmer
Series Title: Schriftenreihe Markt und Marketing
DOI: https://doi.org/10.1007/978-3-322-85585-5
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1979
Softcover ISBN: 978-3-409-35162-1Published: 01 January 1979
eBook ISBN: 978-3-322-85585-5Published: 09 March 2013
Edition Number: 1
Number of Pages: 220
Number of Illustrations: 4 b/w illustrations
Topics: Business and Management, general