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Arbeitsbuch zum Marketing

Aufgaben, Fallstudien, Lösungen

  • Book
  • © 1979

Overview

Authors:
  1. Heribert Meffert
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Table of contents (12 chapters)

  1. Front Matter

    Pages I-IX
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  2. Marketingkonzeption und Marketingentscheidung

    • Heribert Meffert
    Pages 1-25

  3. Marktforschung

    • Heribert Meffert
    Pages 26-48

  4. Prognosemethoden

    • Heribert Meffert
    Pages 49-70

  5. Preispolitik: Grundlagen

    • Heribert Meffert
    Pages 71-92

  6. Preispolitik: Monopol

    • Heribert Meffert
    Pages 93-120

  7. Preispolitik: Polypol und Oligopol

    • Heribert Meffert
    Pages 121-151

  8. Produkt- und Sortimentspolitik

    • Heribert Meffert
    Pages 152-178

  9. Distributionspolitik

    • Heribert Meffert
    Pages 179-197

  10. Kommunikationspolitik

    • Heribert Meffert
    Pages 198-233

  11. Marketingmix

    • Heribert Meffert
    Pages 234-266

  12. Lösungen zur Fallstudie „VW-Golf“

    • Heribert Meffert
    Pages 267-293

  13. Musterklausuren mit Lösungen

    • Heribert Meffert
    Pages 294-327

  14. Back Matter

    Pages 328-328
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Keywords

Bibliographic Information

  • Book Title: Arbeitsbuch zum Marketing

  • Book Subtitle: Aufgaben, Fallstudien, Lösungen

  • Authors: Heribert Meffert

  • DOI: https://doi.org/10.1007/978-3-322-85376-9

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler KG, Wiesbaden 1979

  • eBook ISBN: 978-3-322-85376-9Published: 08 March 2013

  • Edition Number: 1

  • Number of Pages: 327

  • Topics: Business and Management, general

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