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  • © 1995

Kundennähe in Dienstleistungsunternehmen

Empirische Analyse von Banken

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Part of the book series: Fokus Dienstleistungsmarketing (FDM)

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Table of contents (7 chapters)

  1. Front Matter

    Pages I-XIX
  2. Einführung

    • Georg Zollner
    Pages 1-6
  3. Der Begriff Kundennähe

    • Georg Zollner
    Pages 7-51
  4. Kundennähe in Dienstleistungsunternehmen

    • Georg Zollner
    Pages 52-68
  5. Der situative Untersuchungsansatz

    • Georg Zollner
    Pages 95-144
  6. Zusammenfassung

    • Georg Zollner
    Pages 212-214
  7. Back Matter

    Pages 215-260

Bibliographic Information

  • Book Title: Kundennähe in Dienstleistungsunternehmen

  • Book Subtitle: Empirische Analyse von Banken

  • Authors: Georg Zollner

  • Series Title: Fokus Dienstleistungsmarketing

  • DOI: https://doi.org/10.1007/978-3-322-85185-7

  • Publisher: Deutscher Universitätsverlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 1995

  • Softcover ISBN: 978-3-8244-6143-1Published: 15 March 1995

  • eBook ISBN: 978-3-322-85185-7Published: 13 March 2013

  • Series ISSN: 2628-7366

  • Series E-ISSN: 2628-7374

  • Edition Number: 1

  • Number of Pages: XIX, 260

  • Topics: Marketing, Finance, general

Buy it now

Buying options

eBook USD 49.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 59.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access