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Table of contents (8 chapters)
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Front Matter
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Back Matter
Authors and Affiliations
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Instituts für Marketing, Universität Münster, Deutschland
Heribert Meffert
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Instituts für Marketing, European Business School, Private Wissenschaftliche Hochschule, Rheingau, Deutschland
Manfred Bruhn
Bibliographic Information
Book Title: Marketing Fallstudien
Book Subtitle: Fallbeispiele — Aufgaben — Lösungen
Authors: Heribert Meffert, Manfred Bruhn
DOI: https://doi.org/10.1007/978-3-322-84759-1
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler, Wiesbaden 1993
Softcover ISBN: 978-3-409-23610-2Published: 01 January 1993
eBook ISBN: 978-3-322-84759-1Published: 08 March 2013
Edition Number: 2
Number of Pages: X, 363