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Table of contents (16 chapters)
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Front Matter
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Back Matter
Authors and Affiliations
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Brüssel, Belgium
Rudolf Beger
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Mainz, Deutschland
Hans-Dieter Gärtner
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Mannheim, Deutschland
Rainer Mathes
Bibliographic Information
Book Title: Unternehmenskommunikation
Book Subtitle: Grundlagen · Strategien Instrumente
Authors: Rudolf Beger, Hans-Dieter Gärtner, Rainer Mathes
Series Title: FAZ - Gabler Edition
DOI: https://doi.org/10.1007/978-3-322-84738-6
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1989
Softcover ISBN: 978-3-322-90005-0Published: 11 April 2014
eBook ISBN: 978-3-322-84738-6Published: 13 March 2013
Edition Number: 1
Number of Pages: 416
Number of Illustrations: 26 b/w illustrations
Topics: Business and Management, general