Strategic Management

1. Front Matter

   Pages I-IX

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2. Basic Concepts

   1. Front Matter

      Pages 1-1

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   2. European Integration

      1. The European Union after Nice — a Community facing a New Century

         • Wichard Woyke

         Pages 3-21

      2. The Euro — How is it Working?

         • Norbert Walter

         Pages 23-36

   3. Corporate Governance and Corporate Reporting

      1. The Fragmentation of International Regulatory Governance and the Case for a Single Global Financial Regulator

         • Philip Bourke, Ray Kinsella

         Pages 37-46

      2. Internet-Investor Relations — The Impact of the Internet on Corporate Reporting

         • Karlheinz Küting, Sascha Dawo, Matthias Heiden

         Pages 47-67

   4. Finance and Risk Management

      1. Optimum Bank Equity Capital and Value at Risk

         • Udo Broll, Jack E. Wahl

         Pages 69-82

3. Outside-Inside Perspective

   1. Front Matter

      Pages 83-83

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   2. Strategic Competitive Directions — General

      1. The Relevance of Timing and Time in International Business — Analysis of Different Perspectives and Results

         • Bernhard Swoboda

         Pages 85-113

      2. Opportunity Recognition and Exploitation in Highly Uncertain Environments

         • S. Ramakrishna Velamuri

         Pages 115-130

   3. Strategic Competitive Directions — Commerce

      1. Planning and Developing Shopping Centers from an International Point of View

         • Peter Weinberg, Simone Besemer

         Pages 131-160

      2. Retail Branding — Concept, Effects and its Influence on the Internationalisation Process of Retail Companies in Europe

         • Joachim Zentes, Dirk Morschett

         Pages 161-184

   4. Strategic Competitive Directions — Service Sector

      1. Media Companies — Organising for Global Industry Leadership

         • Andrej Vizjak, Andreas Spiegel

         Pages 185-200

   5. Strategic Competitive Directions — Industry

      1. Secured Distribution as an Element in the Sales Strategy based on the Example of Goodyear Dunlop in the European Union

         • Jörg Uellendahl

         Pages 201-219

   6. Strategic Competitive Directions and Controlling

      1. Target Costing as a Strategic Controlling Instrument

         • Horst Glaser

         Pages 221-239

4. Inside-Outside Perspective

   1. Front Matter

      Pages 241-241

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   2. Human Resource Management and Co-operation

      1. Strategic Human Resource Issues in International Joint Ventures

         • Randall S. Schuler, Susan E. Jackson

         Pages 243-262

   3. Inter cultural Management

      1. The Influence of Personality on Negotiation — A Canada-France Comparison

         • Alfred Jaeger, Zhenzhong Ma, Troy Anderson

         Pages 263-282

      2. “Competitive Acceptance” in Cross-Cultural Interaction

         • Christian Scholz, Volker Stein

         Pages 283-304

      3. The Rise and Demise of the “Euromanager”: Lessons for the Development of Global Leaders

         • Mark E. Mendenhall, Günter K. Stahl

         Pages 305-319

The European market presents numerous opportunities and at the same time challenges for business enterprises. In this anthology, lecturers and researchers at Saarland University's Europa-Institut expound on the latest findings and trends of their most important research topics. They discuss the present state of the art in European management, focusing on the areas of marketing & commerce and organisation & human resource management.
The structure of this book ist modelled on that of the first two volumes, the underlying concept of which has shaped the face of business teaching and resarch at the Europa-Institut in Saarbrücken. Important environmental changes are identified and analysed from an outside-inside perspective, and are taken as a basis for formulating strategic competitive directions. The inside-outside perspective considers enterprises from the point of view of their organisation and human resources.
"Strategic Management" addresses researchers, students and executives in the areas of international management, business administration, organisation, marketing, commerce and human resource management.
Univ.-Professor Dr. Joachim Zentes holds the chair of Business Administration, especially Foreign Trade and International Management at Saarland University, Germany. He is director of the Institute for Commerce and International Marketing and director of the Europa-Institut at Saarland University.
Univ.-Professor Dr. Christian Scholz holds the chair of Business Administration, expecially Organisation, Human Resource Management and Information Management, and is also director of the Europa-Institut at Saarland University, Germany.

• Europa
• Finanzierung
• Handel
• Human Resource Management
• Investition
• Management
• Marketing
• Personalmanagement
• Unternehmensführung
• strategisches Management

• Europa-Institut, Saarland University, Germany

  Christian Scholz, Joachim Zentes

• Institute for Commerce and International Marketing, Germany

  Joachim Zentes

Prof. Dr. Joachim Zentes ist Inhaber des Lehrstuhls für Betriebswirtschaftslehre, insbesondere Außenhandel und Internationales Management der Universität des Saarlandes sowie Geschäftsführender Direktor der Sektion Wirtschaftswissenschaft des Europa-Instituts der Universität des Saarlandes.
Prof. Dr. Christian Scholz ist Inhaber des Lehrstuhls für Betriebswirtschaftslehre, insbesondere Organisation, Personal- und Informationsmanagement an der Universität des Saarlandes sowie Direktor des Europa-Instituts, Sektion Wirtschaftswissenschaft.

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