Editors:
Die Dozenten und Forscher des Europa-Instituts stellen in diesem Sammelband ihre Forschungsschwerpunkte vor und erläutern damit die Potenziale und Herausforderungen des europäischen Marktes.
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Table of contents (16 chapters)
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Front Matter
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Basic Concepts
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Front Matter
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Finance and Risk Management
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Outside-Inside Perspective
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Front Matter
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Strategic Competitive Directions — Service Sector
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Strategic Competitive Directions — Industry
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Strategic Competitive Directions and Controlling
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Inside-Outside Perspective
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Front Matter
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Human Resource Management and Co-operation
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About this book
The structure of this book ist modelled on that of the first two volumes, the underlying concept of which has shaped the face of business teaching and resarch at the Europa-Institut in Saarbrücken. Important environmental changes are identified and analysed from an outside-inside perspective, and are taken as a basis for formulating strategic competitive directions. The inside-outside perspective considers enterprises from the point of view of their organisation and human resources.
"Strategic Management" addresses researchers, students and executives in the areas of international management, business administration, organisation, marketing, commerce and human resource management.
Univ.-Professor Dr. Joachim Zentes holds the chair of Business Administration, especially Foreign Trade and International Management at Saarland University, Germany. He is director of the Institute for Commerce and International Marketing and director of the Europa-Institut at Saarland University.
Univ.-Professor Dr. Christian Scholz holds the chair of Business Administration, expecially Organisation, Human Resource Management and Information Management, and is also director of the Europa-Institut at Saarland University, Germany.
Editors and Affiliations
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Europa-Institut, Saarland University, Germany
Christian Scholz, Joachim Zentes
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Institute for Commerce and International Marketing, Germany
Joachim Zentes
About the editors
Prof. Dr. Christian Scholz ist Inhaber des Lehrstuhls für Betriebswirtschaftslehre, insbesondere Organisation, Personal- und Informationsmanagement an der Universität des Saarlandes sowie Direktor des Europa-Instituts, Sektion Wirtschaftswissenschaft.
Bibliographic Information
Book Title: Strategic Management
Book Subtitle: A European Approach
Editors: Christian Scholz, Joachim Zentes
DOI: https://doi.org/10.1007/978-3-322-84457-6
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 2002
Softcover ISBN: 978-3-322-84458-3Published: 07 February 2012
eBook ISBN: 978-3-322-84457-6Published: 02 July 2013
Edition Number: 1
Number of Pages: XII, 327
Topics: Business and Management, general