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Arbeitsbuch Marketing

  • Book
  • © 1974

Overview

Authors:
  1. Bülles
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  2. H. Raffée
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Table of contents (15 chapters)

  1. Front Matter

    Pages N2-ix
    Download chapter PDF

  2. Erläuterungen zur Benutzung des Arbeitsbuches

    1. Erläuterungen zur Benutzung des Arbeitsbuches

      • Ulrich Bülles, Hans Raffée
      Pages 1-3

  3. Marketing-Konzeptionen

    1. Absatzwirtschaftliche Forschungsansätze und Marketing-Konzeptionen

      • Bülles, H. Raffée
      Pages 4-10

    2. Erweiterte Marketing-Konzeptionen

      • Bülles, H. Raffée
      Pages 11-17

  4. Marketing-Informationen

    1. Marketing-Informationen — Teil 1 —

      • Bülles, H. Raffée
      Pages 18-26

    2. Marketing-Informationen — Teil 2 —

      • Bülles, H. Raffée
      Pages 27-34

    3. Marketing-Informationen — Teil 3 —

      • Bülles, H. Raffée
      Pages 35-47

    4. Modelle des Käuferverhaltens

      • Bülles, H. Raffée
      Pages 131-142

  5. Marketing-Ziele und -Strategien

    1. Marketing-Ziele und Marketing-Strategien

      • Bülles, H. Raffée
      Pages 48-57

  6. Marketing-Instrumente

    1. Produktpolitik

      • Bülles, H. Raffée
      Pages 58-66

    2. Preispolitik

      • Bülles, H. Raffée
      Pages 67-79

    3. Werbung

      • Bülles, H. Raffée
      Pages 80-91

    4. Distributionspolitik

      • Bülles, H. Raffée
      Pages 92-100

  7. Marketing-Mix

    1. Marketing-Mix

      • Bülles, H. Raffée
      Pages 101-110

  8. Marketing-Organisation

    1. Marketing-Organisation

      • Bülles, H. Raffée
      Pages 111-121

  9. Institutionen im Marketing

    1. Institutionen des Handels

      • Bülles, H. Raffée
      Pages 122-130
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Keywords

Bibliographic Information

  • Book Title: Arbeitsbuch Marketing

  • Authors: Bülles, H. Raffée

  • DOI: https://doi.org/10.1007/978-3-322-84298-5

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler · Wiesbaden 1974

  • Softcover ISBN: 978-3-409-36571-0Published: 01 January 1974

  • eBook ISBN: 978-3-322-84298-5Published: 08 March 2013

  • Edition Number: 1

  • Number of Pages: 142

  • Topics: Business and Management, general

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