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Marketing im Einzelhandel

Dargestellt am Beispiel des Einsatzes von Sonderangeboten

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  • © 1974

Overview

Authors:
  1. Klaus Welzel
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Table of contents (8 chapters)

  1. Front Matter

    Pages i-xv
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  2. Einleitung

    1. Vorbemerkung

      • Klaus Welzel
      Pages 1-4

    2. Problemstellung

      • Klaus Welzel
      Pages 4-7

    3. Abgrenzung des Untersuchungsbereichs

      • Klaus Welzel
      Pages 7-8

    4. Methode und Gang der Untersuchung

      • Klaus Welzel
      Pages 8-17

  4. Schluss

    1. Zusammenfassung

      • Klaus Welzel
      Pages 303-305

  5. Back Matter

    Pages 306-344
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Keywords

Bibliographic Information

  • Book Title: Marketing im Einzelhandel

  • Book Subtitle: Dargestellt am Beispiel des Einsatzes von Sonderangeboten

  • Authors: Klaus Welzel

  • DOI: https://doi.org/10.1007/978-3-322-83743-1

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler Wiesbaden 1974

  • Softcover ISBN: 978-3-409-36541-3Published: 01 January 1974

  • eBook ISBN: 978-3-322-83743-1Published: 01 July 2013

  • Edition Number: 1

  • Number of Pages: 344

  • Topics: Business and Management, general

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