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  • © 1972

Grundlagen des Marketing

Ein Handbuch für Marketingfachleute mit zahlreichen Aufgaben und Fallstudien

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Table of contents (4 chapters)

  1. Front Matter

    Pages I-XVIII
  2. Die Grundlagen der Marketing-Konzeption

    • Heinz Nagtegaal
    Pages 19-51
  3. Die Marketing-Organisation

    • Heinz Nagtegaal
    Pages 53-139
  4. Das Marketing-Mix

    • Heinz Nagtegaal
    Pages 383-462
  5. Back Matter

    Pages 463-617

Bibliographic Information

  • Book Title: Grundlagen des Marketing

  • Book Subtitle: Ein Handbuch für Marketingfachleute mit zahlreichen Aufgaben und Fallstudien

  • Authors: Heinz Nagtegaal

  • DOI: https://doi.org/10.1007/978-3-322-83529-1

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler, Wiesbaden 1972

  • Softcover ISBN: 978-3-409-36372-3Published: 01 January 1972

  • eBook ISBN: 978-3-322-83529-1Published: 13 March 2013

  • Edition Number: 1

  • Number of Pages: 733

  • Topics: Business and Management, general

Buy it now

Buying options

eBook USD 44.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 59.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access