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Table of contents (4 chapters)
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Front Matter
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Back Matter
Bibliographic Information
Book Title: Grundlagen des Marketing
Book Subtitle: Ein Handbuch für Marketingfachleute mit zahlreichen Aufgaben und Fallstudien
Authors: Heinz Nagtegaal
DOI: https://doi.org/10.1007/978-3-322-83529-1
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler, Wiesbaden 1972
Softcover ISBN: 978-3-409-36372-3Published: 01 January 1972
eBook ISBN: 978-3-322-83529-1Published: 13 March 2013
Edition Number: 1
Number of Pages: 733
Topics: Business and Management, general