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Die Sprache des Geldes

Grundlagen strategischer Unternehmenskommunikation

  • Book
  • © 1998

Overview

Authors:
  1. Thomas Becker
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  • Effektive Unternehmenskommunikation ist planbar!

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Table of contents (12 chapters)

  1. Front Matter

    Pages 1-9
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  2. Einleitung

    • Thomas Becker
    Pages 11-21

  3. Marketing

    • Thomas Becker
    Pages 23-59

  4. Wirtschaften in Gesellschaft

    • Thomas Becker
    Pages 61-87

  5. Organisation

    • Thomas Becker
    Pages 89-123

  6. Kommunikation

    • Thomas Becker
    Pages 125-167

  7. Transaktion und Akzeptanz

    • Thomas Becker
    Pages 169-199

  8. Werbung

    • Thomas Becker
    Pages 201-227

  9. Public Relations

    • Thomas Becker
    Pages 229-257

  10. Societal Relations

    • Thomas Becker
    Pages 259-285

  11. Direktansprache

    • Thomas Becker
    Pages 289-307

  12. Osmose

    • Thomas Becker
    Pages 309-329

  13. Integration

    • Thomas Becker
    Pages 331-351

  14. Back Matter

    Pages 353-376
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Keywords

About the author

Thomas Becker ist Leiter des Bereichs Software Publishing bei der Firma Buhl Data Service sowie Mitinhaber des Beratungsunternehmens procos professional communication services.

Bibliographic Information

  • Book Title: Die Sprache des Geldes

  • Book Subtitle: Grundlagen strategischer Unternehmenskommunikation

  • Authors: Thomas Becker

  • DOI: https://doi.org/10.1007/978-3-322-83314-3

  • Publisher: VS Verlag für Sozialwissenschaften Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Westdeutscher Verlag GmbH, Opladen/Wiesbaden 1998

  • Softcover ISBN: 978-3-531-13210-5Published: 15 May 1998

  • eBook ISBN: 978-3-322-83314-3Published: 02 July 2013

  • Edition Number: 1

  • Number of Pages: 374

  • Topics: Business and Management, general, Sociology, general

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