Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (6 chapters)
Keywords
Bibliographic Information
Book Title: Einführung in das Marketing
Book Subtitle: Begriff Marketing / Marktforschung, Marketingforschung / Marketinginstrumente / Direct Marketing, New Marketing / Zukünftiges Marketing
Authors: Heinz Dallmer, Helmut Kuhnle, Jürgen Witt
Series Title: Praxis der Unternehmensführung
DOI: https://doi.org/10.1007/978-3-322-82557-5
Publisher: Gabler Verlag Wiesbaden
-
eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 1991
Softcover ISBN: 978-3-409-13972-4Published: 01 January 1991
eBook ISBN: 978-3-322-82557-5Published: 08 March 2013
Edition Number: 1
Number of Pages: VI, 144
Number of Illustrations: 2 b/w illustrations
Topics: Business and Management, general