Overview
- Die vielen Facetten der Faszination, beleuchtet von renommierten Autoren
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Table of contents (15 chapters)
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Bibliographic Information
Book Title: Faszination
Book Subtitle: Marketing im Wechselbad der Gefühle
Authors: Björn Stüwe
DOI: https://doi.org/10.1007/978-3-322-82472-1
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: forum gelb GmbH, Bonn 2003
Softcover ISBN: 978-3-322-82473-8Published: 19 January 2012
eBook ISBN: 978-3-322-82472-1Published: 13 March 2013
Edition Number: 1
Number of Pages: 174
Number of Illustrations: 35 illustrations in colour
Topics: Marketing, Management