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Table of contents (6 chapters)
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Front Matter
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Back Matter
About this book
About the author
Bibliographic Information
Book Title: Interactive Decision Aids
Book Subtitle: Effects on Consumers, Retailers, and Manufacturers
Authors: Nina Mažar
Series Title: Marken- und Produktmanagement
DOI: https://doi.org/10.1007/978-3-322-81679-5
Publisher: Deutscher Universitätsverlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Deutscher Universitäts-Verlag/GWV Fachverlage GmbH, Wiesbaden 2003
Softcover ISBN: 978-3-8244-8020-3Published: 12 December 2003
eBook ISBN: 978-3-322-81679-5Published: 06 December 2012
Edition Number: 1
Number of Pages: XVIII, 138
Number of Illustrations: 16 b/w illustrations
Topics: Marketing