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Termination of Price Wars

A Signaling Approach

  • Book
  • © 2003

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Authors:
  1. Michael Bungert
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Table of contents (8 chapters)

  1. Front Matter

    Pages I-XXIV
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  2. Introduction

    • Michael Bungert
    Pages 1-7

  3. Basic Aspects of Price Wars

    • Michael Bungert
    Pages 9-32

  4. Overview of the Literature on Price Wars

    • Michael Bungert
    Pages 33-55

  5. General Approaches to Conflict Analysis and Termination

    • Michael Bungert
    Pages 57-116

  6. A Signaling Approach to Price War Termination, and Hypotheses on Price War Termination Moves and Termination-Relevant Signals

    • Michael Bungert
    Pages 117-138

  7. Methods of Data Collection and Analysis for the Price War Termination Experiment

    • Michael Bungert
    Pages 139-180

  8. Results of the Signaling Experiment on Price War Termination

    • Michael Bungert
    Pages 181-202

  9. Research and Managerial Implications

    • Michael Bungert
    Pages 203-206

  10. Back Matter

    Pages 207-240
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Keywords

About this book

The aim of Dr. Bungert's dissertation research is, in general, to invent a new approach to the termination of conflict in interdependent mixed-motive situations. More specifi­ cally, the conflict situation was in form of a price war setting. Dr. Bungert based some of his investigation on the concept of competitive market signaling concept. Research conducted over the past decade or so allows to argue that competitive signaling provides interesting explanations of factors and structures that may be relevant to firmlbusiness interaction in competitive markets and, thus, to con­ flict resolutions in general. In addition, Dr. Bungert combines approaches of game theory and social psychology in experimental research into a very creative framework. More precisely, Dr. Bungert managed not only to "solve" the research problem assig­ ned - he did so by employing most commonly used members of the marketing mix such as pricing/couponing or advertising. Naturally, thus, his work can be expected to have immediate managerial relevance and bearing. Further, the methodology employed (experiments, logit/probit analysis, etc.) is clearly reflective of state-of-the-art research methods in the marketing discipline.

About the author

Prof. Dr. Michael Bungert promovierte bei Prof. Dr. Oliver P. Heil am Lehrstuhl für Marketing an der Universität Mainz. Er ist Professor und Referent für Internationale Hochschulkontakte an der Berufsakademie Villingen-Schwenningen.

Bibliographic Information

  • Book Title: Termination of Price Wars

  • Book Subtitle: A Signaling Approach

  • Authors: Michael Bungert

  • DOI: https://doi.org/10.1007/978-3-322-81625-2

  • Publisher: Deutscher Universitätsverlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Deutscher Universitäts-Verlag/GWV Fachverlage GmbH, Wiesbaden 2003

  • Softcover ISBN: 978-3-8244-7956-6Published: 26 November 2003

  • eBook ISBN: 978-3-322-81625-2Published: 06 December 2012

  • Edition Number: 1

  • Number of Pages: XXIV, 240

  • Number of Illustrations: 1 b/w illustrations

  • Topics: Marketing

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