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Table of contents (12 chapters)
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Front Matter
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Back Matter
Bibliographic Information
Book Title: Dienstleistungsmarketing
Book Subtitle: Konzeptionen und Anwendungen
Editors: Michael Kleinaltenkamp
Series Title: Fokus Dienstleistungsmarketing
DOI: https://doi.org/10.1007/978-3-322-81375-6
Publisher: Deutscher Universitätsverlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 1995
Softcover ISBN: 978-3-8244-6118-9Published: 15 December 1994
eBook ISBN: 978-3-322-81375-6Published: 09 April 2013
Series ISSN: 2628-7366
Series E-ISSN: 2628-7374
Edition Number: 1
Number of Pages: VIII, 298