Overview
Presents the first research-based book on omnichannel retailing
Takes an international approach from various regions and markets to understand this new trend in retailing
Features contributions by experienced authors studying a wide coverage of industries in the retail sector
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Table of contents (12 chapters)
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Front Matter
Keywords
About this book
This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. It highlights case studies and examples related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures.
While omnichannel has already been recognized as an emerging retail trend, the articles in this book fill an important gap in research on the topic. Providing readers with essential insights on the omnichannel strategy and its implementation, the book will also stimulate academic discussion on this emerging trend.
Editors and Affiliations
About the editors
Dr Richard Cuthbertson is a Senior Research Fellow and Research Director at the Oxford Institute of Retail Management at Saïd Business School, University of Oxford and Vice-Principal of Green Templeton College, University of Oxford.His research interest lies in understanding and assessing the challenges of the increasingly digital world on retail, particularly through technology innovation and the use of customer data. His work is international in scope, in particular looking at how retail practice and policy are developing in countries like India and China, and he regularly acts as a consultant to retailers and governments. He is author of over 100 published articles and has worked with many companies, including Tesco, Sainsbury’s, P&G, Casino, T-Mobile, BP, Abbey, IBM, KPMG and BCG. Richard is a Board member of the Charity Retail Association. He was awarded the Emerald Literati Network Award for Excellence (twice) and the Pegasus Prize for eBusiness Future Insights (2006).
Bibliographic Information
Book Title: Exploring Omnichannel Retailing
Book Subtitle: Common Expectations and Diverse Realities
Editors: Wojciech Piotrowicz, Richard Cuthbertson
DOI: https://doi.org/10.1007/978-3-319-98273-1
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Nature Switzerland AG 2019
Hardcover ISBN: 978-3-319-98272-4Published: 05 January 2019
eBook ISBN: 978-3-319-98273-1Published: 05 December 2018
Edition Number: 1
Number of Pages: XIV, 288
Number of Illustrations: 15 b/w illustrations
Topics: e-Business/e-Commerce, Supply Chain Management, Sales/Distribution, Logistics