Digital Economy. Emerging Technologies and Business Innovation

1. Front Matter

   Pages I-XIV

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2. Digital Marketing

   1. Front Matter

      Pages 1-1

      PDF

   2. The Role of Content Marketing Strategies in Traffic Generation: A Conceptual Model Development

      • Rihab Mhimed, Meriam Belkhir

      Pages 3-15

   3. Exploring Readers’ Perception of Professional Blogs

      • Inga Fischer

      Pages 16-27

   4. Co-design and Chronic Regulatory Focus: A Cross-cultural Study and Suggestions for Future e-Marketing Practices

      • Olfa Ammar, Safa Garbout, Imen Trabelsi Trigui

      Pages 28-47

   5. The Practices of Nonprofit Organizations in the New Age of Social Media: A Qualitative Study of Donors’ Receptiveness

      • Emna Haddar, Meriam Belkhir

      Pages 48-63

3. E-Banking and Competitive Intelligence

   1. Front Matter

      Pages 65-65

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   2. The Likelihood of Financial Inclusion in e-Banking: A BiProbit Sample-Selection Modeling Approach

      • Thabo Julian Gopane

      Pages 67-78

   3. Innovation, Banking Development and Governance

      • Jihene El Ouakdi, Dorra Guermazi, Khira Alimi

      Pages 79-94

   4. Competitive Intelligence in the Start-Up Companies Belonging to the ICT Sector in Tunisia

      • Karima Dhaouadi, Fatma Turki

      Pages 95-104

4. Information System Technologies

   1. Front Matter

      Pages 105-105

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   2. Lightweight Cryptography for Resource-Constrained Devices: A Comparative Study and Rectangle Cryptanalysis

      • Tasnime Omrani, Rhouma Rhouma, Layth Sliman

      Pages 107-118

   3. An Improved CNN Steganalysis Architecture Based on “Catalyst Kernels” and Transfer Learning

      • Rabii El Beji, Marwa Saidi, Houcemeddine Hermassi, Rhouma Rhouma

      Pages 119-128

   4. DAPER Joint Learning from Partially Structured Graph Databases

      • Marwa El Abri, Philippe Leray, Nadia Essoussi

      Pages 129-138

   5. An Adverse Drug Events Ontology Population from Text Using a Multi-class SVM Based Approach

      • Ons Jabnoun, Hadhemi Achour, Kaouther Nouira

      Pages 139-150

5. E-Learning, E-Government and E-Health

   1. Front Matter

      Pages 151-151

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   2. E-Learning Effectiveness: A Survey in Two Tunisian Higher Education Establishments Using an Educational Platform

      • Rabeb Mbarek

      Pages 153-164

   3. Determinants of E-Learning Effectiveness: The Case of Tunisian Virtual School of Post Office

      • Ibticem Ben Zammel, Tharwa Najar, Afef Belghith

      Pages 165-172

   4. E-Government and Social Media in Tunisia: An Empirical Analysis

      • Chaima Chaieb, Hadhemi Achour, Ahmed Ferchichi

      Pages 173-184

   5. Social Marketing in Tunisian Public Health: Case of Sahtek

      • Ines Daoud Mezghani, Marwa Meddeb

      Pages 185-195

This book constitutes the refereed proceedings of the Third International Conference on Digital Economy, ICDEc 2018, held in Brest, France in May 2018. The conference was founded in 2016 to discuss innovative research and projects related to the support role of Information System Technologies in the digital transformation process, business innovation and e-commerce.

The 15 papers presented in this volume were carefully reviewed and selected from 41 submissions. The theme of ICDEc 2018 was “Digital Economy: Emerging Technologies and Business Innovation”. The papers were organized in topical sections named: digital marketing; e-banking and competitive intelligence; information system technologies; and e-learning, e-government and e-health.

• e-Commerce
• e-Business
• digital economy
• e-learning
• digital transformation
• information systems
• e-banking
• e-government

• University of Manouba, Manouba, Tunisia

  Mohamed Anis Bach Tobji, Rim Jallouli

• Brest Business School, Brest, France

  Yamen Koubaa

• University of Twente, Enschede, The Netherlands

  Anton Nijholt

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