Editors:
- Merges theoretical knowledge, strategic thinking and specific analysis with practical business decisions
- Presents a new approach to case studies applied at the TUM School of Management
- Includes two case studies that won the international case writing competition at EFMD
Part of the book series: Management for Professionals (MANAGPROF)
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Table of contents (4 chapters)
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Front Matter
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Back Matter
About this book
Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question.
The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke München, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS.
Editors and Affiliations
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TUM School of Management, Technical University of Munich, Munich, Germany
Gunther Friedl, Andreas Biagosch
About the editors
Andreas Biagosch worked for McKinsey & Company for more than 30 years. He is now member of several supervisory boards of large family firms and lectures at the Technical University of Munich.
Gunther Friedl is a Professor of Management Accounting at the Technical University of Munich and Dean of its Business School TUM School of Management.
Bibliographic Information
Book Title: Case Studies in Strategic Management
Book Subtitle: How Executive Input Enables Students’ Development
Editors: Gunther Friedl, Andreas Biagosch
Series Title: Management for Professionals
DOI: https://doi.org/10.1007/978-3-319-95555-1
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer International Publishing AG, part of Springer Nature 2019
Hardcover ISBN: 978-3-319-95554-4Published: 22 September 2018
Softcover ISBN: 978-3-030-07057-1Published: 08 February 2019
eBook ISBN: 978-3-319-95555-1Published: 08 September 2018
Series ISSN: 2192-8096
Series E-ISSN: 2192-810X
Edition Number: 1
Number of Pages: XX, 91
Number of Illustrations: 21 b/w illustrations, 45 illustrations in colour
Topics: Accounting/Auditing, Management Education, Innovation/Technology Management, Start-Ups/Venture Capital, Financial Accounting