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Drones and the Creative Industry

Innovative Strategies for European SMEs

  • Book
  • Open Access
  • © 2018

You have full access to this open access Book

Overview

  • Presents innovative strategies and solutions for professionals from the creative industry who work with civil drones
  • Analyzes customer behavior in the drone and creative industries
  • Assists policymakers with recommendations to improve the drone sector in the European Union

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Table of contents (12 chapters)

Keywords

About this book

This open access, interdisciplinary book presents innovative strategies in the use of civil drones in the cultural and creative industry. Specially aimed at small and medium-sized enterprises (SMEs), the book offers valuable insights from the fields of marketing, engineering, arts and management. With contributions from experts representing varied interests throughout the creative industry, including academic researchers, software developers and engineers, it analyzes the needs of the creative industry when using civil drones both outdoors and indoors. The book also provides timely recommendations to the industry, as well as guidance for academics and policymakers.


Editors and Affiliations

  • Conserv. & Restoration of Cult. Heritage Department, Universitat Politècnica de València, Valencia, Spain

    Virginia Santamarina-Campos

  • Management Department, Universitat Politècnica de València, Valencia, Spain

    Marival Segarra-Oña

About the editors

Virginia Santamarina-Campos, PhD, is Associate Professor at the Department of Conservation and Restoration of Cultural Heritage at the Universitat Politècnica de València, Spain. She is the coordinator of the European H2020 Project AiRT (Technology transfer of RPAs for the creative industry) which involves a consortium of UPV and European SMEs.

Marival Segarra-Oña, PhD, Associate Professor of Innovation and Competitiveness at the Department of Management at the Universitat Politècnica de València, Spain. Bachelor  in Industrial Engineering and PhD in Management. She is the Academic Director of the Business Management Master’s Degree at the UPV Business School and is also involved in the European H2020 Project AiRT (Technology transfer of RPAs for the creative industry).




Bibliographic Information

  • Book Title: Drones and the Creative Industry

  • Book Subtitle: Innovative Strategies for European SMEs

  • Editors: Virginia Santamarina-Campos, Marival Segarra-Oña

  • DOI: https://doi.org/10.1007/978-3-319-95261-1

  • Publisher: Springer Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s) 2018

  • Hardcover ISBN: 978-3-319-95260-4Published: 11 August 2018

  • Softcover ISBN: 978-3-030-07004-5Published: 22 December 2018

  • eBook ISBN: 978-3-319-95261-1Published: 31 July 2018

  • Edition Number: 1

  • Number of Pages: X, 161

  • Number of Illustrations: 5 b/w illustrations, 53 illustrations in colour

  • Topics: Innovation/Technology Management, Digital/New Media, Small Business, Film/TV Industry, Cultural Economics

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