Overview
- Contains a step-by-step process for not only writing a business plan but actually designing your business
- Provides practical advise based on real start-up experiences and strategic insight
- Offers an easy to read style with abundant use of examples, exercises, diagrams and checklists
Part of the book series: Management for Professionals (MANAGPROF)
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Table of contents (12 chapters)
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Front Matter
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Back Matter
Keywords
About this book
Many people dream of starting their own business one day, but are not sure how to make it a reality, or whether they will succeed. In this book the author presents a comprehensive user guide for aspiring entrepreneurs, and provides expert advice and guidance on every major aspect of launching a new business. Step-by-step, this inspiring and highly readable book explains how would-be entrepreneurs can evaluate the strength of their business idea, protect their inventions, understand the legal steps and responsibilities involved in forming a company, position their products in the market, create a business plan and acquire financing.
Featuring case studies, practical exercises and tips, the book helps to demystify the process of starting a new business, giving readers the confidence to start up, and greatly increasing the chances of their entrepreneurial dream becoming a reality. It also offers a valuable learning resource for entrepreneurship and start-up clubs atuniversities and business schools.
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Start-up
Book Subtitle: A Practical Guide to Starting and Running a New Business
Authors: Tom Harris
Series Title: Management for Professionals
DOI: https://doi.org/10.1007/978-3-319-94547-7
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer International Publishing AG, part of Springer Nature 2019
Hardcover ISBN: 978-3-319-94546-0Published: 22 August 2018
Softcover ISBN: 978-3-030-06871-4Published: 28 December 2018
eBook ISBN: 978-3-319-94547-7Published: 07 August 2018
Series ISSN: 2192-8096
Series E-ISSN: 2192-810X
Edition Number: 2
Number of Pages: VII, 146
Additional Information: Originally published by Springer-Verlag Berlin Heidelberg
Topics: Start-Ups/Venture Capital, Innovation/Technology Management, Business Strategy/Leadership