Overview
- Fills a gap in research on enterprise internationalization within Latin American economies
- Provides a series of detailed empirical case studies of businesses offering a wide range of services and products
- Explores ways in which start-ups in emerging markets can expand and internationalize into developed economies
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Table of contents (8 chapters)
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Front Matter
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Back Matter
Keywords
About this book
This book explores the concept of reverse entrepreneurship, providing real-life examples of innovative start-ups and ventures hoping to internationalize. Traditionally, entrepreneurial ideas have flowed from developed countries to emerging markets. This book, however, examines entrepreneurial ideas flowing in the opposite direction, with case studies from organizations that were initially launched in emerging markets. With a specific focus on Latin America, the cases examine the experiences of entrepreneurs and reveal much-needed strategies for entry into developed markets. This book will undoubtedly be useful to both academics and practitioners as it covers a wide range of industries, products and services and takes a closer look at market platforms and high-impact entrepreneurship. Providing a valuable contribution to a relatively unexplored area, this is a compelling collection of insights into reverse entrepreneurship which presents practical solutions for entrepreneurs looking to expand their businesses in the future.
Editors and Affiliations
About the editors
Pável Reyes-Mercado is a member of Associate Faculty at Anáhuac University, Mexico, having previously studied at EGADE Business School. He has held positions at Alcatel, Coca-Cola Femsa and HSBC bank, and his research interests revolve around innovation, technology-enabled marketing and entrepreneurial marketing.
Guillermo Jesús Larios-Hernández is a member of Associate Faculty and Entrepreneurship Coordinator at Anáhuac University, Mexico and previously studied at the National Autonomous University of Mexico (UNAM). He has professional experience working at Siemens, AT&T-Alestra and Global Affairs Canada. He is interested in researching entrepreneurship, innovation and technology, the digital economy and ICT.
Bibliographic Information
Book Title: Reverse Entrepreneurship in Latin America
Book Subtitle: Internationalization from Emerging Markets to Developed Economies
Editors: Pável Reyes-Mercado, Guillermo Jesús Larios Hernández
DOI: https://doi.org/10.1007/978-3-319-94466-1
Publisher: Palgrave Pivot Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2019
Hardcover ISBN: 978-3-319-94465-4Published: 22 September 2018
eBook ISBN: 978-3-319-94466-1Published: 11 September 2018
Edition Number: 1
Number of Pages: XV, 136
Number of Illustrations: 20 b/w illustrations
Topics: Entrepreneurship, Emerging Markets/Globalization, Business Strategy/Leadership, Innovation/Technology Management