Overview
- Presents the first comprehensive look at the emerging tourism market for craft beverages
- Explores sustainability factors related to breweries and distilleries
- Analyzes tourists’ behavioral and psychological propensity for craft beverages through marketing
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Table of contents (13 chapters)
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Front Matter
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Back Matter
Keywords
About this book
This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.
Editors and Affiliations
About the editors
Susan L. Slocum is Assistant Professor in the Department of Tourism and Event Management at George Mason University, VA, USA. She studies sustainable tourism development and has worked with farmers and rural communities in the UK, Tanzania, and the Intermountain Western United States. She is the co-author of Scientific Tourism: Researchers as Travellers (with Carol Kline) and has authored foundational articles on craft beer tourism.
Carol Kline is Associate Professor in the Department of Management at Appalachian State University, NC, USA. Her research interests include rural and sustainable tourism development related to food, farms, entrepreneurship, and tourism’s connection with community. She is the co-author of Scientific Tourism: Researchers as Travellers (with Susan L. Slocum) and has authored foundation articles on craft beer tourism.
Christina T. Cavaliere is Assistant Professor of Hospitality and Tourism Management Studies at Stockton University, NJ, USA. Her research interests include tourism and climate change, local economies, sustainable agriculture, and permaculture. She has designed and implemented conservation projects, field training, and research with partners in over thirty-five countries on six continents.
Bibliographic Information
Book Title: Craft Beverages and Tourism, Volume 2
Book Subtitle: Environmental, Societal, and Marketing Implications
Editors: Susan L. Slocum, Carol Kline, Christina T. Cavaliere
DOI: https://doi.org/10.1007/978-3-319-57189-8
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2018
Hardcover ISBN: 978-3-319-57188-1Published: 10 August 2017
Softcover ISBN: 978-3-319-86098-5Published: 22 June 2018
eBook ISBN: 978-3-319-57189-8Published: 31 July 2017
Edition Number: 1
Number of Pages: XVI, 228
Number of Illustrations: 5 b/w illustrations, 5 illustrations in colour
Topics: Tourism Management, Marketing, Sustainable Development, Cultural Studies