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Palgrave Macmillan

Advertising in Contemporary Consumer Culture

  • Book
  • © 2018

Overview

Authors:
  1. Hélène de Burgh-Woodman

    1. The University of Notre Dame Australia, Sydney, Australia

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  • Analyses the works of renowned filmmakers from a marketing and advertising perspective

  • Provides a multidisciplinary approach, focusing on film, media and culture studies and well as modern marketing

  • Challenges tradition and explores the changing landscape of contemporary advertising

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Table of contents (8 chapters)

  1. Front Matter

    Pages i-ix
    Download chapter PDF

  2. Introduction

    • Hélène de Burgh-Woodman
    Pages 1-18

  3. Postmodern Culture, Convergence and Advertising

    • Hélène de Burgh-Woodman
    Pages 19-52

  4. Assemblage Thinking

    • Hélène de Burgh-Woodman
    Pages 53-64

  5. Intensities and the Singular Assemblage: Becomings

    • Hélène de Burgh-Woodman
    Pages 65-109

  6. Intensities and the Singular Assemblage: Time and Space

    • Hélène de Burgh-Woodman
    Pages 111-149

  7. Extensions and the Advertising Suite

    • Hélène de Burgh-Woodman
    Pages 151-183

  8. The Oeuvre as Assemblage

    • Hélène de Burgh-Woodman
    Pages 185-217

  9. The Assembled Advertisement and the Consumer

    • Hélène de Burgh-Woodman
    Pages 219-237

  10. Back Matter

    Pages 239-273
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Keywords

About this book

This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary  media context. Utilising Deleuze and Guattari’s notion of assemblage, this book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are  embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms  for understanding the potential of advertising in the twenty-first century. It offers a cutting-edge, interdisciplinary perspective for researchers, academics, and practitioners working in marketing communications, advertising, and media studies.



Authors and Affiliations

  • The University of Notre Dame Australia, Sydney, Australia

    Hélène de Burgh-Woodman

About the author

Hélène de Burgh-Woodman is Professor and Associate Dean – Research and Academic Development at The University of Notre Dame Sydney School of Business. Hélène has published a range of work on visual aesthetics, consumer culture and marketing theory with a particular interest in inter-disciplinary approaches to the cultural uses of advertising.

Bibliographic Information

  • Book Title: Advertising in Contemporary Consumer Culture

  • Authors: Hélène de Burgh-Woodman

  • DOI: https://doi.org/10.1007/978-3-319-77944-7

  • Publisher: Palgrave Macmillan Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s) 2018

  • Hardcover ISBN: 978-3-319-77943-0Published: 12 April 2018

  • Softcover ISBN: 978-3-030-08580-3Published: 14 December 2018

  • eBook ISBN: 978-3-319-77944-7Published: 31 March 2018

  • Edition Number: 1

  • Number of Pages: IX, 273

  • Topics: Marketing, Media and Communication, Screen Studies, Cultural Theory

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