Overview
- Addresses a dearth of research in the areas of global value chains and innovations
- Uses various methodological approaches in interrelated fields of business
- Engages new areas of digital technology, such as big data and artificial intelligence
Part of the book series: International Marketing and Management Research (INMAMAR)
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Table of contents (10 chapters)
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Front Matter
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Back Matter
Keywords
About this book
This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this book explores the impact of cross-cultural issues, characteristics and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics.
Editors and Affiliations
About the editors
Anshu Saxena Arora is Associate Professor of Marketing at the Jay S. Sidhu School of Business and Leadership, Wilkes University, USA. With more than a decade of industrial and academic experience, Anhsu is the Senior Editor of Marketing for the International Journal of Emerging Markets.
Sabine Bacouel-Jentjens is Professor of Management at ISC Paris Business School, France, where she is the Head of the Management department and directs the International Business Management Master Program. Sabine is also Head of the school’s Assessment of Learning Committee and has previously worked in both specialist and management positions at Dresdner Bank and Allianz Group in Germany.
Jennifer J. Edmonds is the Associate Dean in the Jay S. Sidhu School of Business and Leadership, Wilkes University, USA. Jennifer is an Associate Professor in Statistics and Operations Management and is interested in efficiency, sustainability, and a betterworkplace.
Bibliographic Information
Book Title: Global Business Value Innovations
Book Subtitle: Building Innovation Capabilities for Business Strategies
Editors: Anshu Saxena Arora, Sabine Bacouel-Jentjens, Jennifer J. Edmonds
Series Title: International Marketing and Management Research
DOI: https://doi.org/10.1007/978-3-319-77929-4
Publisher: Palgrave Pivot Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2018
Hardcover ISBN: 978-3-319-77928-7Published: 14 May 2018
eBook ISBN: 978-3-319-77929-4Published: 02 May 2018
Series ISSN: 2662-8546
Series E-ISSN: 2662-8554
Edition Number: 1
Number of Pages: XXI, 145
Topics: Business Strategy/Leadership, Marketing, Innovation/Technology Management