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  • © 2018

Business Despite Borders

Companies in the Age of Populist Anti-Globalization

Palgrave Macmillan
  • Offers a timely rebuke to populist anti-globalization rhetoric
  • Collects case studies of innovative companies from across the globe
  • Provides key lessons for companies looking to expand their international operations

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Table of contents (15 chapters)

  1. Front Matter

    Pages i-xvii
  2. Business Globalization: The Nightmare of Populism and the Hopes Brought by Technology

    • Peter Lorange, Kazuo Ichijo, Santiago Iñiguez de Onzoño
    Pages 1-20
  3. The Global Expansion of Televisa

    • Gabriela Alvarado Cabrera
    Pages 49-63
  4. How Technogym Created the Wellness Industry

    • Paolo Boccardelli, Enzo Peruffo
    Pages 65-76
  5. Movile: Sustaining an Innovative Culture on a Global Scale

    • Luiz Artur Ledur Brito, Lilian Soares Pereira Carvalho
    Pages 89-103
  6. Delphi Automotive: An American Company … in Name Only

    • Salvador Carmona, Germán Pérez-Casanova
    Pages 105-118
  7. Cineplanet: Developing South American Markets

    • Fernando A. D’Alessio
    Pages 119-134
  8. Innovation Beyond Technology: Unilab

    • Jikyeong Kang, Maria Antonia OG Arroyo, John C Orlina, Ariel T Lopez
    Pages 135-149
  9. LATAM Airlines Group: From the End of the Earth to No. 10 in the World

    • Cristián Larroulet, Jorge Ardiles
    Pages 151-164
  10. Unconventional Internationalization of Huawei: The Role of Core Values

    • Ziliang Deng, Yufeng Zou, Ji-Ye Mao
    Pages 179-191
  11. Back Matter

    Pages 225-230

About this book

Globalization has been a key force in the development of business in recent decades. But with nationalism on the rise in Europe, the United States and elsewhere, the future of global trade and international business has been thrown into doubt.

In this new and challenging context, innovative companies have the opportunity not only to find new ways to operate across borders, but also to help forge a new system of relations between people of different nationalities and cultures.

This book features a collection of case studies that illustrate how companies from different corners of the globe are succeeding in reaching out to distant customers, stakeholders and partners. It features inspiring examples of leaders who are actively developing imaginative ways to connect across continents. It is a vital reference tool for companies that plan to continue operating globally or to expand their international presence.

A clarion call for the renewed relevance and importance of globalized business, this book suggests a future where companies can contribute positively to achieving sustainable growth and a fairer distribution of wealth across the globe.

Editors and Affiliations

  • Instituto de Empresa, Madrid, Spain

    Santiago Iñiguez de Onzoño

  • Graduate School of International Corporate Strategy, Hitotsubashi University, Tokyo, Japan

    Kazuo Ichijo

About the editors

Santiago Iñiguez de Onzoño is President of IE University and a recognized influencer in global higher education. He is the past Chairman of AACSB and also serves on the boards of five leading international business schools in Asia, Europe and the Americas. He is the Vice-Chairman of Financial Times/IE Corporate Learning Alliance (CLA), a leading provider of custom education programs for companies worldwide, as well as one of the 500 Global LinkedIn Influencers. His previous two books, Cosmopolitan Managers and The Learning Curve are published by Palgrave Macmillan.                                           

Kazuo Ichijo is Dean and Professor at the Department of International Corporate Strategy, the Hitotsubashi University​​ Business School, Tokyo, Japan. He received a PhD in Business Administration from theUniversity of Michigan. His research interests are focused on organizational knowledge creation theory, and his research in this field has been globally recognized. Professor Ichijo is quite active in providing consulting and leadership training to a number of global companies for organizational renewal. He has been involved as a consultant and an outside board member in many corporate transformation activities.

Bibliographic Information

Buy it now

Buying options

eBook USD 29.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 37.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 37.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access