Overview
- Studies Egypt's first multi-candidate presidential election of 2012
- Demonstrates the crucial role played by campaign professionalism in presidential elections
- Includes interviews with campaign staff and managers as well as contemporary media reports
Part of the book series: Political Campaigning and Communication (PCC)
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Table of contents (5 chapters)
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Front Matter
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Back Matter
Keywords
- 2012 Egyptian election
- Egyptian presidential elections
- Campaign professionalism
- democratisation of Egypt
- professionalisation index
- political communication in Egypt
- political campaigning in Egypt
- election campaigns in Egypt
- MENA politics
- Mohamed Morsi Presidential campaign
- Ahmed Shafiq Presidential campaign
- Amr Moussa Presidential campaign
- Hamdeen Sabahi Presidential campaign
- Abdel Moneim Aboul Fotouh Presidential campaign
- Morsi's presidency
- democracy and Mohamed Morsi
About this book
This book presents the first analytical study of the levels of professionalism of campaigns in the 2012 Egyptian presidential elections. It considers the extent to which the election was professionalised and how far the levels of professionalism impacted the democratisation process of Egypt. It provides the story of the five main campaigns by applying the professionalisation index to analyse their structures (hardware) and strategies (software). The book also evaluates the application of the professionalization index to nascent democracies, and the impact of campaign professionalism on such democracies. The book encourages further studies within similar fragile democratic systems as well as offering campaigners practical guidance when approaching future elections.
Reviews
“What is more important in this book is the precise anatomy of the Egyptian political environment in 2012: where the political environment was so open that candidates from the whole political spectrum competed and Egyptian people - with all their economic, political and ideological differences - were face-to-face with multiple choices, perhaps for the first time in its history.” (Ahmed Elderiny, almasryalyoum.com, April, 2018)
“This book is significant in that it extends the study of professionalized campaigning into a new context – that of developing democracies. Through an in-depth examination of the first Egyptian presidential election campaign after the 2011 revolution, the author provides unique insights into how modernized techniques, common in Western elections, are emerging and evolving in this new volatile political environment.” (Professor Rachel Gibson, University of Manchester, UK)
“This book is a must read for anyone interested in election campaigning in nascent democracies. With access to campaign insiders, it provides a detailed and fascinating insight into Egypt’s first multi-candidate presidential election after the 2011 revolution and the extent and consequences of campaign professionalization.” (Professor James Stanyer, Loughborough University, UK)
“Focusing on campaign professionalization in the first Egyptian presidential election after the historical 2011 revolution,this book represents a highly interesting, original, and important contribution to the literature both on political campaigning and campaign professionalization and on the Arab Spring and its aftermath.” (Professor Jesper Strömbäck, University of Gothenburg, Sweden)
Authors and Affiliations
About the author
Dalia Elsheikh is a researcher at the Centre for Politics and Media Research at Bournemouth University, UK. Before joining academia, she worked as a journalist for more than fifteen years including Al-Masry Al-Youm, the first independent newspaper in Egypt, and the BBC in London.
Bibliographic Information
Book Title: Campaign Professionalism during Egypt’s 2012 Presidential Election
Authors: Dalia Elsheikh
Series Title: Political Campaigning and Communication
DOI: https://doi.org/10.1007/978-3-319-75954-8
Publisher: Palgrave Macmillan Cham
eBook Packages: Political Science and International Studies, Political Science and International Studies (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2018
Hardcover ISBN: 978-3-319-75953-1Published: 18 April 2018
Softcover ISBN: 978-3-030-09363-1Published: 22 December 2018
eBook ISBN: 978-3-319-75954-8Published: 09 April 2018
Series ISSN: 2662-589X
Series E-ISSN: 2662-5903
Edition Number: 1
Number of Pages: XV, 282
Number of Illustrations: 11 b/w illustrations
Topics: Political Communication, Electoral Politics, African Politics