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Internationalization of Business

Cases on Strategy Formulation and Implementation

  • Textbook
  • © 2018

Overview

Editors:
  1. Stefan Schmid

    1. ESCP Europe, Berlin, Germany

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  • Features cases from multiple industries to provide a unique learning experience for students and executives
  • Provides a concise up-to-date theoretical overview of internationalization strategies
  • Facilitates discussion points in each chapter that make readers apply their knowledge to various real-life situations

Part of the book series: MIR Series in International Business (MIRSIB)

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Table of contents (7 chapters)

  1. Front Matter

    Pages i-vii
    Download chapter PDF

  2. Strategies of Internationalization: An Overview

    • Stefan Schmid
    Pages 1-25

  3. Adidas and Reebok: Is Acquiring Easier than Integrating?

    • Stefan Schmid, Tobias Dauth, Thomas Kotulla, Philipp Leding
    Pages 27-61

  4. Airbus: Managing the Legacy of a Complex International Merger

    • Stefan Schmid, Frederic Altfeld
    Pages 63-80

  5. Aldi and Lidl: From Germany to the Rest of the World

    • Stefan Schmid, Tobias Dauth, Thomas Kotulla, Fabienne Orban
    Pages 81-98

  6. KTM and Bajaj: An Austrian-Indian Partnership in the Motorcycle Industry

    • Stefan Schmid, Simon Mitterreiter
    Pages 99-123

  7. Lenovo: From Chinese Origins to a Global Player

    • Stefan Schmid, Cigdem Polat
    Pages 125-154

  8. McDonald’s: Is the Fast Food Icon Reaching the Limits of Growth?

    • Stefan Schmid, Adrian Gombert
    Pages 155-171
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Keywords

About this book

This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.

Editors and Affiliations

  • ESCP Europe, Berlin, Germany

    Stefan Schmid

About the editor

Stefan Schmid is Professor of International Management and Strategic Management at ESCP Europe Business School in Berlin, Germany. He has published widely on internationalization of firms and is one of the leading experts in the field.

Bibliographic Information

  • Book Title: Internationalization of Business

  • Book Subtitle: Cases on Strategy Formulation and Implementation

  • Editors: Stefan Schmid

  • Series Title: MIR Series in International Business

  • DOI: https://doi.org/10.1007/978-3-319-74089-8

  • Publisher: Springer Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: Springer International Publishing AG, part of Springer Nature 2018

  • Hardcover ISBN: 978-3-319-74088-1Published: 12 January 2019

  • eBook ISBN: 978-3-319-74089-8Published: 30 December 2018

  • Series ISSN: 2511-2244

  • Series E-ISSN: 2511-2252

  • Edition Number: 1

  • Number of Pages: VII, 171

  • Number of Illustrations: 49 b/w illustrations, 7 illustrations in colour

  • Topics: International Business, Marketing, Business Strategy/Leadership

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