Editors:
- Features cases from multiple industries to provide a unique learning experience for students and executives
- Provides a concise up-to-date theoretical overview of internationalization strategies
- Facilitates discussion points in each chapter that make readers apply their knowledge to various real-life situations
Part of the book series: MIR Series in International Business (MIRSIB)
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Table of contents (7 chapters)
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Front Matter
About this book
This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.
Editors and Affiliations
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ESCP Europe, Berlin, Germany
Stefan Schmid
About the editor
Bibliographic Information
Book Title: Internationalization of Business
Book Subtitle: Cases on Strategy Formulation and Implementation
Editors: Stefan Schmid
Series Title: MIR Series in International Business
DOI: https://doi.org/10.1007/978-3-319-74089-8
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer International Publishing AG, part of Springer Nature 2018
Hardcover ISBN: 978-3-319-74088-1Published: 12 January 2019
eBook ISBN: 978-3-319-74089-8Published: 30 December 2018
Series ISSN: 2511-2244
Series E-ISSN: 2511-2252
Edition Number: 1
Number of Pages: VII, 171
Number of Illustrations: 49 b/w illustrations, 7 illustrations in colour
Topics: International Business, Marketing, Business Strategy/Leadership