Authors:
- Provides the fundamentals of sport entrepreneurship
- Focuses on leveraging networks for successful sport business
- Brings an economic and social perspective to developing sport business models
Part of the book series: Management for Professionals (MANAGPROF)
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Table of contents (10 chapters)
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Front Matter
About this book
This book introduces the structure, economic arguments, and business strategies for entrepreneurship in sport. Here, the entrepreneurial process is usually initiated by organizations, people or governments who are embedded in both economic and social contexts. The development of technologies that have enhanced the diffusion of information and the creation of new international markets has impacted sports entrepreneurship activities.
The goal of this book is to introduce readers to emerging issues in sport entrepreneurship and management. The book focuses on the role of entrepreneurship in the sports context by examining how to leverage the opportunities that arise from networks and optimize resources by identifying where they can most effectively be put to use. As a unique discipline, sport entrepreneurship helps to identify the conditions under which and the processes in which upcoming business ventures need to be pursued. The book will be useful for sports organizations, athletes and government organizations promoting the use of entrepreneurship to generate competitive advantages on the global marketplace.
Keywords
- Sport business
- Sport organizations
- Entrepreneurial life-cycle of sport
- Radical innovations in sport
- Technology entrepreneurship
- Economics of sport
- Regional development and sport
- Government funding for sport
- Sports ventures
- Non-profit sports clubs
- Corporate strategy and sport entrepreneurship
- International sport landscape
- Athlete entrepreneurs
- Role of celebrity endorsers
- Social sport business
- Entrepreneurial sports culture
- Adaptive sports organization
Authors and Affiliations
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Department of Entrepreneurship, Innovation and Marketing, La Trobe University, Melbourne, Australia
Vanessa Ratten
About the author
Bibliographic Information
Book Title: Sport Entrepreneurship
Book Subtitle: Developing and Sustaining an Entrepreneurial Sports Culture
Authors: Vanessa Ratten
Series Title: Management for Professionals
DOI: https://doi.org/10.1007/978-3-319-73010-3
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer International Publishing AG 2018
Hardcover ISBN: 978-3-319-73009-7Published: 16 February 2018
Softcover ISBN: 978-3-319-89227-6Published: 06 June 2019
eBook ISBN: 978-3-319-73010-3Published: 05 February 2018
Series ISSN: 2192-8096
Series E-ISSN: 2192-810X
Edition Number: 1
Number of Pages: XI, 149
Number of Illustrations: 1 b/w illustrations
Topics: Entrepreneurship, Sports Economics, Innovation/Technology Management