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Commodities Pricing and the Bulk Trap

Learnings from Industries at the Forefront

  • Book
  • © 2018

Overview

Authors:
  1. Fredrik Andrén-Sandberg

    1. Flyinge, Sweden

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  • Presents key lessons learned on pricing and product differentiation for commodities
  • Develops a framework for decommoditization that can be applied to various sectors
  • Includes an extended case study on decommoditization in the energy industry

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Table of contents (12 chapters)

  1. Front Matter

    Pages i-xiii
    Download chapter PDF

  2. Introduction to Commodities

    • Fredrik AndrĂ©n-Sandberg
    Pages 1-9

  3. The Unlikely Seeds of Commoditisation Reversal

    • Fredrik AndrĂ©n-Sandberg
    Pages 11-19

  4. Break in the Commoditisation Trend: Information Proliferation Starting to Shatter the Commodity Illusion

    • Fredrik AndrĂ©n-Sandberg
    Pages 21-27

  5. The Energy Market Revolution: A Canary in the Coal Mine

    • Fredrik AndrĂ©n-Sandberg
    Pages 29-52

  6. Learnings from the Energy Market Decommoditisation Process

    • Fredrik AndrĂ©n-Sandberg
    Pages 53-65

  7. Parallel Decommoditisation Trends in Non-energy Markets

    • Fredrik AndrĂ©n-Sandberg
    Pages 67-93

  8. Commodities Next in Line for Decommoditisation

    • Fredrik AndrĂ©n-Sandberg
    Pages 95-104

  9. How Could Countries Reap the Benefits of the Decommoditisation Trend

    • Fredrik AndrĂ©n-Sandberg
    Pages 105-115

  10. How Businesses Can Become Winners of the Decommoditisation Trend

    • Fredrik AndrĂ©n-Sandberg
    Pages 117-125

  11. Possible Decommoditisation Derailers

    • Fredrik AndrĂ©n-Sandberg
    Pages 127-134

  12. The Opportunities for a Better Tomorrow

    • Fredrik AndrĂ©n-Sandberg
    Pages 135-139

  13. Epilogue and Further Reading

    • Fredrik AndrĂ©n-Sandberg
    Pages 141-142
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Keywords

About this book

This book takes a fresh look at pricing, product differentiation and the need for decommoditisation in market sectors where products and services are standardised and interchangeable. In the first chapters the book explains what commodities are, and puts them into a historical perspective to promote an understanding of their production and its effects. From this baseline the book then presents a case study on how decommoditisation has progressed within the energy industry. Building on this case study and learnings from other sectors, it develops a theoretical framework, characterising the processes and mechanisms observed to be extended towards different industries.
This framework is then utilised in the following chapters as a model to explain the progression of decommoditisation, and to examine other sectors through this lens. To conclude, the book presents the implications for stakeholders and suggestions on how to respond to them from a policy and business standpoint. In a final chapter the book develops an outlook on current trends and possible alternative pathways, and summarizes the main takeaways for management professionals and policymakers alike.  



Authors and Affiliations

  • Flyinge, Sweden

    Fredrik Andrén-Sandberg

About the author

With an academic background in Economic History (Msc) and Nanoscience Engineering (Msc), Fredrik Andrén-Sandberg has been working several years in the European energy industry across both the conventional and renewable spectrum. While working with the European and Asian markets in various positions ranging from Business Development and Strategy to Regulatory Affairs - he has witnessed and has been part of driving the renewable energy transformation first hand. He is currently living outside of Lund in Southern Sweden, but is working with wind power in Copenhagen, Denmark.

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